Customer stories

Three webshops. Three proofs.

No paid testimonials — these are our own brands. Every module runs live here first, with real money and real customers, before you get it.

Case · BBQ & outdoor cooking

Grill *Bill*

Our oldest shop ran on 12 separate tools. Migrating it to Neuramerce became the blueprint for the whole platform.

The situation. Klaviyo for email, Trengo for customer contact, Hootsuite for social, separate spreadsheets for the stock. Every seasonal peak meant juggling 12 tabs by hand — and every year something went wrong somewhere.

The turning point. We migrated everything channel by channel. The difference wasn't in the individual features but in the context: ads that know the stock, an inbox that sees every order, and Neura AI looking across all modules.

The May BBQ peak used to mean two weeks of juggling twelve tabs. Those twelve tools are now one portal — and everything in it, I tested on this shop myself first. — Bobby van Wordragen, founder of Grill Bill

12 → 1 tools replaced by one portal2019 own brand & own product development since4th shop version — the first fully on NeuramerceAll modules in use, incl. Courses
Case · outdoor cookware, side project

Nomad *Fire*

Deliberately kept small, and indispensable for exactly that reason: Nomad Fire is the proving ground where every new module goes live first.

The situation. Unleashing new features straight onto your biggest shop is asking for trouble — a bug in the checkout costs revenue and trust immediately.

The turning point. Every module runs here first in production, with real orders and real customers. Only once it has proven itself on Nomad Fire does it move to the other shops — and only then to you.

I deliberately keep Nomad Fire small — which is exactly why every new module goes live there first. If something breaks, nobody notices but me. — Bobby van Wordragen, founder of Nomad Fire

1 shop, deliberately kept small1st where every new module goes live firstSide project outdoor cookingProving ground proven here first, then rolled out to customers
Case · automotive lighting, B2B + B2C

hi*lox*.

Consumers and business buyers in the same shop — historically a recipe for running two systems. Hilox runs both on one installation.

The situation. B2C customers want iDEAL and delivery tomorrow; B2B customers want quotes, volume pricing and payment on invoice. The standard solution: two shops, two stock systems, double the admin.

The turning point. One catalogue, one stock, two faces. The CRM recognises the customer type and adjusts prices and payment options to match — so the administration stays one whole, for both sides of the shop.

Same shop, same stock, one system — at Hilox, B2B quotes and consumer orders run through the same administration. — Bobby van Wordragen, founder of Hilox

2015 own brand since · automotive lightingB2B + B2C one catalogue, one stock, one installationTiered volume pricing & payment on invoice for B2BBrand #1 officially: a hobby that got out of hand

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