Search that gets
what you mean.

In the shop it's called an ash drawer. The customer searches for ash tray. A regular search finds nothing, and the customer thinks you don't sell it. The same goes for barbecue versus bbq, or accessories with a typo.

So we look at what visitors actually type, and especially at searches with no results. Every word that turns up there gets a synonym or a correction.

A product name is written by the supplier, a search by the customer. Those two often differ: the supplier calls it an ash drawer, the customer searches for ash tray. Without synonyms the search returns nothing, and the customer assumes the shop doesn't sell it.

Neuramerce keeps track of which searches return no results. That list is the to-do list: every word that shows up there often gets a synonym or a correction. That is how typos of accessories were added, words a regular search doesn't recognise.

Search runs in our own database, with full-text search and the same synonym list the chat uses. There is no separate search service with an extra script, and an improvement to the synonyms applies to the search bar and the chat at once.

Synonyms, searches without a result and the search analytics in this case come standard with the Neuramerce webshop module.