Stories for operators.
Migration stories, product deep dives, and what we learn from our own webshops. No 'top 10 marketing tips' soup.
What we wrote this month.
The future of e-commerce: I asked AI
On 1 May 2025 my shop moved to a new domain. Six weeks later it was doing 250 clicks a day; by September, 65. I blamed AI, until I looked at my own numbers and realised I had named the wrong suspect. What remained was a better question: what does e-commerce look like in five years?
SEO for online shops: where to start in 2026
Getting found in Google and in AI answers. Not a 200-point checklist, but the three things that actually brought traffic to our own shops, and the two you can safely skip.
Moving to a new e-commerce platform: the complete playbook
Every migration guide is about data exports and 301 redirects. That is almost never where it goes wrong. It goes wrong in the weeks when you are running two systems side by side and they disagree about the same reality. A playbook based on three migrations, including what it cost and what broke.
From 12 tools to 1: how Grill Bill migrated
Klaviyo, Trengo, Sendcloud, Pipedrive, Hootsuite, Mailchimp and six others: all gone. An honest post-mortem: what went well, what broke, and where we first let Neura AI loose on a production database.
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