Since 23 September 2026, personalisation has been running on grillbill.eu, on the homepage and on the product pages. A fifth of visitors deliberately sees the standard rows. The figures in the screens above are made up, the real outcome is not shown there.
The trial runs for four weeks, until around 21 October 2026. As long as the control group has fewer than 30 orders, we draw no conclusion. The outcome will appear in the Grill Bill case, even if it disappoints.






