A BBQ webshop that runs everything in one place.

Nomad Fire ran on WordPress with WooCommerce and a translation plugin, with separate tools for email, chat and analytics. Every tool had its own admin, its own costs and its own idea of who the customer was.

In the move, products, blog articles and recipes came along to Neuramerce, in Dutch, English and German. Every old URL got a redirect to its new place, so no link from Google or another site ends up on an error page.

The shop has been live since late September. We will share revenue and search figures once there is enough data to prove something. What we do show: how each part is set up, and why.

Node.js runs JavaScript on the server. That means the shop, the dashboard, the integrations and the scripts in the browser all speak the same language: TypeScript. A product field has the same type everywhere, from the database to the product card, and a mistake shows up at build time instead of in front of a customer.

Next.js 16 handles routing, server rendering and caching. A page is built once and then kept for a short while, so the next visitor gets ready-made HTML. Node.js is designed for many simultaneous requests that wait on something, like the database or a payment provider, which is exactly what a web shop does all day.

The difference with WooCommerce is mostly in the structure. WordPress loads its core plus every active plugin on each request, and every plugin can add its own scripts and styles to every page. On Neuramerce the shop, search, translations, chat and analytics live in one codebase: what a page does not need, never ends up in it.

Grill Bill, one of the brands Nomad Fire sells, has its own shop at grillbill.eu, where new features go live first. Read the Grill Bill case.