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Keeping your SEO when switching CMS: what goes wrong
Of everything that can go wrong when you switch CMS, lost SEO is the most expensive and the easiest to prevent. Yet it is almost always left until last. What to pin down beforehand.
Blog
Migrating & growing
Moving to a new e-commerce platform, consolidating separate tools and growing from there. Playbooks, migration cases and the trade-offs you weigh up beforehand, written from migrations we carried out ourselves.
What we wrote this month.
Comparing CMS platforms: 6 things to check before you switch
Every CMS comparison starts with a table full of ticks. That is not where switching falls apart. Six things that matter in practice, from content export to SEO settings.
What WordPress maintenance really costs you in time
Twenty-two plugins for five functions. WordPress itself is free, the maintenance around it isn't. Why putting off updates increases the risk, and what it really costs you in time.
The real cost of a webshop stack: time, not money
Everyone works out the cost of a webshop stack in euros. Nobody counts the hours it takes to keep fourteen integrations talking to each other. That is where the money really leaks away.
Why webshop owners move to a single system
Thirty-six plugins on one WooCommerce shop. Not a disaster, just growth. Until the upkeep costs more time than the selling does. Three signals from our own migrations that it is time to switch.
Moving to a new e-commerce platform: the complete playbook
Every migration guide is about data exports and 301 redirects. That is almost never where it goes wrong. It goes wrong in the weeks when you are running two systems side by side and they disagree about the same reality. A playbook based on three migrations, including what it cost and what broke.
From 12 tools to 1: how Grill Bill migrated
Klaviyo, Trengo, Sendcloud, Pipedrive, Hootsuite, Mailchimp and six others: all gone. An honest post-mortem: what went well, what broke, and where we first let Neura AI loose on a production database.
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Not a blog, still useful.
GuidesStep-by-step migration guides for Woo, Shopify, Klaviyo, Trengo and 14 other tools.Bekijken Ecommerce glossaryCAC, ROAS, CPL, AOV — definitions without 'it depends'. Plus worked examples.Bekijken ChangelogWeekly product updates. No "performance improvements" — what we actually came up with.Bekijken Public roadmapWhat we're building this quarter, what comes after, and what we're deliberately not doing.Bekijken
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