Design & conversion
How a webshop looks decides what it sells. Product pages, category pages, checkout and mobile behaviour, worked out from designs we built and tested ourselves. With the trade-off included, so you can see why a choice was made and not just that it turned out nicely.
What we wrote this month.
Put a kamado in your own garden before you buy it: why we built 3D and AR into the product page
You do not buy a 1,500 euro kamado from four photos. So the Grill Bill Pro III now sits on its product page as a 3D model you can spin, and you can place it at true size in your garden with your phone. What it does, why we built it and what research says about conversion and returns.
Designing a mobile product page: 9 choices and the reasons behind them
You do not buy a €1,600 kamado on a whim, least of all on a phone. How we redesigned the product page for Nomad Fire Co.: navigation along the bottom, prices without surprises and accessories as a set. Nine choices, with the reasoning behind them.
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