Comparison · updated October 2026

Mailblue alternative: email that's part of your webshop

Mailblue is the Dutch version of ActiveCampaign: the same automations, with Dutch support and storage in the EU. Neuramerce does email inside the platform your shop runs on: products, orders and revenue without an integration, and no plan where your automations stop after five steps.

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Email marketing included in every Neuramerce subscription

TL;DR: who is it for?

ChooseMailblue

if you build complex automations with many branches, want SMS or WhatsApp in your sequences or keep your shop on Shopify or WooCommerce. Mailblue then gives you ActiveCampaign with Dutch support.

Choose

if your webshop runs on Neuramerce or will, and you want to send the sequences a webshop actually uses (welcome, abandoned cart, post-purchase, re-engagement) from the same catalogue and orders, without a plan trap and without a shop integration.

The full comparison

Mailblue compared on what both tools do themselves. Mailblue wins on automations, segmentation and channels; the difference is where your product data and orders come from, and which package you need for it.

Neuramerce is still in active development. Need a specific integration or feature? Let us know: many features can be built fairly quickly. Feel free to get in touch.

Feature	Neuramerce	Mailblue
Automations
Welcome sequence after sign-up⁠	Built in	Built in
Automations without a step limit	Yes, in every plan	Starter max. 5 steps, unlimited from Plus
Branching on conditions	Only not-ordered and discount code	Built in, 200+ examples
Abandoned cart emails	Fixed sequence: 1, 24 and 72 hours	From Plus, via shop integration
Post-purchase sequence, per product	Built in, filter by product	From Plus, via shop integration
Webshop
Products with live price and stock⁠	From your own catalogue	From Plus, via shop integration
Webshop integrations	Not needed, same system	Shopify, WooCommerce, Shopware
Revenue per campaign	Last click within 7 days	Not publicly confirmed
Transactional emails (order, shipping)	Same platform, NL, EN and DE	Not publicly confirmed
List
Dynamic segments on purchase behaviour	Fixed groups, AI suggests them	Built in
A/B test	Subject only, winner on clicks	In automations from Professional
CRM with deals pipeline⁠	Built in	Sales CRM as an add-on
Sending
SMS and WhatsApp messages	No	In automations, SMS €0.065 per message
Own sending domain with DKIM	Built in	Not publicly confirmed
New domain straight to a large list	Warm-up from 200 per day	Not publicly confirmed
Dutch-language admin and support	Yes	Yes
Data in the EU	Yes	Yes
Costs
Free plan	No	No, 14-day trial
Costs	Included from Starter	Package prices not publicly readable

Comparison based on public information, October 2026. Mailblue is a trademark of MailBlue B.V.; we are not affiliated. Spotted something that's wrong? Let us know

What does your Mailblue stack really cost?

For a webshop, Plus is usually the minimum: that's where unlimited automation steps and the e-commerce integrations live. Enter your own package price, add add-ons and SMS, and compare the total with one platform price.

Mailblue package (€/month)€ 85Add-ons and extra users (€/month)€ 0SMS and WhatsApp (€/month)€ 0Integration setup and upkeep (€/year)€ 600

Estimated saving per year

€ 1.130

vs. € 1.620/year with Mailblue

Claim this saving

Indicative, excl. VAT. The starting amount is an estimate: enter your own amounts. Compared with Neuramerce Starter, €490 per year when paid annually; email marketing is included in every plan.

Why webshops switch from Mailblue

Rarely because Mailblue falls short. Usually because a webshop only needs a handful of sequences, and the shop and the email tool remain two systems.

No plan trap

In Starter an automation stops after five steps and there's no e-commerce integration. With Neuramerce, the whole email module is in every plan.

No shop integration

Products, orders and customers don't come from a Shopify or WooCommerce integration but from the same system your shop runs on.

Revenue per campaign

An order within seven days of a click is credited as revenue to the campaign, in every plan.

Dutch and in the EU too

What sets Mailblue apart from ActiveCampaign, Dutch support and EU storage, you also get with Neuramerce.

Switch in 4 steps

Your contacts won't notice a thing. We set up your domain and keep Mailblue running alongside until your whole list is reachable.

Demo and intake
30 minutes. We look at which automations, tags and integrations you use in Mailblue and whether the platform covers them. Honest answer included, also about SMS and WhatsApp.
Sending domain and warm-up
You set SPF, DKIM and DMARC for a mail subdomain. The domain warms up: 200 emails per day in week 1, then 1,000, 5,000 and 20,000.
Move your contacts and sequences
You export your contacts as CSV and import them, with tags; unsubscribed stays unsubscribed. You set up the sequences you actually use again.
Go live and cancel
Once the warm-up runs at full speed, everything goes via Neuramerce. Cancel Mailblue within your contract term.

FAQ

Frequently asked questions about switching from Mailblue.

01Is Neuramerce a good alternative to Mailblue?

For webshops running on Neuramerce that mainly send a welcome sequence, cart emails, a post-purchase sequence and a newsletter, yes. If you build automations with many branches or want SMS and WhatsApp in your sequences, Mailblue is ahead.

02What exactly is Mailblue?

Mailblue is the Dutch partner of ActiveCampaign. You work in ActiveCampaign, with the same packages, but with a Dutch-language environment, Dutch support and storage within the EU.

03Can I import my Mailblue contacts?

Yes, as a CSV export, including tags. Columns are mapped automatically and anyone who was unsubscribed stays unsubscribed.

04What does email marketing cost with Neuramerce?

Nothing extra: the module is included in every plan, from Starter. There's no price per contact or per email sent.

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