Comparison · updated August 2026

Ghost alternative: keep publishing, and start selling

Ghost excels at publishing and paid memberships. But once you need products, inventory, customer support, or a real online store, it stops there — and your stack grows with separate tools. Neuramerce brings publishing, selling, inventory, customer contact and marketing together in one system, with a single bill.

Free migration from Ghost · no credit card required

TL;DR — which one is for you?

ChooseGhost

if you're a publication or newsletter and paid memberships are your business model. Ghost is fast, focused, and built exactly for that; few platforms do it better.

Choose

if you sell products alongside publishing, manage inventory, or get customer questions from multiple channels — or if you want to go multilingual, because Ghost can't do that.

The full comparison

Ghost compared on what the platform itself does. Ghost deliberately chooses fewer features and more focus; that's its strength in the top rows and its limit in the bottom ones.

FeatureNeuramerceGhost
Build & design
Visual page builder, no code⁠Built inEditor, no page builder
Reusable blocks and section templates⁠Built inCards, limited
Central brand styling: colors, fonts, logo⁠Brand KitVia your theme
Multiple sites or brands from one environment⁠YesSeparate subscription per site
Version history and restore points per page⁠Built inLimited
Content & structure
Blog with categories and authors⁠Built inStrong, the core of Ghost
Custom content types (recipes, case studies, knowledge base)⁠Built inNo
Media library with AI alt text⁠Built inMedia yes, no AI alt text
Forms that land in your inbox and CRM⁠Built inBasic, via integration
Multilingual content with translated URLs and hreflang⁠Built inNot built in
Translate content from within the system⁠NativeNo
Link content to product categories⁠Built inNo
Migration from your existing siteFreeImport available
SEO & AI discoverability
SEO score per page with concrete checks⁠Built inNo per-page score
Manage meta titles, descriptions and canonicals⁠Built inYes
Internal link suggestions from your own content⁠Built inNo
Sitemap, hreflang and redirects, automatic⁠Built inSitemap and redirects: yes
Control URL structure yourself, per language⁠Built inLimited
Rich results: FAQ, product, recipe, breadcrumb⁠Built inBasic (Article)
AI discoverability: llms.txt and feed for AI bots⁠Built inNot part of the core
Keyword research and content planning⁠Built inNo
Selling & customer data
Online store with products and checkout in the same environment⁠Built inMemberships only
Inventory, purchasing and warehouse⁠Built inNo
CRM: customer history alongside your content⁠Built inMember list, no CRM
Shared inbox for email, chat and social⁠Built inNo
AI chatbot that knows your content and orders⁠YesNo
Collect and display reviews⁠Built inNo
Plan and publish social media⁠Built inSeparate package
Ad management: Meta, Google and TikTok⁠Built inSeparate package
Management, speed & cost
Hosting, updates and security includedIncludedIncluded with Ghost(Pro)
Extra plugins needed for basic functionsNoIntegrations needed
Cost of the softwareFlat ratePer number of members
Data and hosting in the EUYesEU region possible
Dutch-language support from a single providerYesEnglish-language
Underlying technologyNext.js/React, server-renderedNode.js + Handlebars
Modify the source code yourself (open source)NoYes

Comparison of the core products based on public information, August 2026. Ghost is a trademark of the Ghost Foundation; we are not affiliated. Spot something that's not right? Let us know

You don't have to switch all at once

Keep your Ghost publication running. Neuramerce connects natively, so you can switch module by module — the store or customer contact first, the content later.

+ Google Search Console, Google Shopping, Meta and more.

What does your Ghost setup really cost?

Ghost itself is cheap until your list grows. The tools you need alongside it to sell aren't. Set your own numbers on the sliders.

Estimated savings per year
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You currently pay € 3.180/year at Ghost
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Indicative, excl. VAT. Baseline: Ghost(Pro) with an external store and the usual marketing tools.

Why businesses switch from Ghost

The reasons we hear most often.

Memberships aren't an online store

Ghost sells access, not products. If you want variants, inventory, shipping rules or returns, you need to bolt on a second platform.

No multilingual support

Ghost has no built-in multilingual support. If you want to reach the German or English market, you build a second publication or start tinkering with the theme.

Building pages is limited

The editor is a joy to write in, but it isn't a page builder. A landing page with custom sections requires theme work.

Discoverability stays basic

Meta tags and a sitemap are included. A per-page score, internal link suggestions, rich results and an llms.txt for AI bots are not.

Customer questions land in a plain mailbox

No shared inbox, no assignment, no customer history alongside the conversation — and no chat widget that knows your content.

One bill instead of four

Ghost plus a store plus mailing plus an inbox costs most businesses more than a single platform would.

Switching in 4 steps

Your publication stays live. We handle the migration; you just keep writing.

  1. Demo and intake

    30 minutes. We look at your number of articles, your member list, your theme and which URLs drive traffic.

  2. Connect and run in parallel

    We first run Neuramerce alongside your store, reviews or customer contact. Your readers won't notice a thing.

  3. Free migration

    Articles, pages, authors, tags, media and members move over. We keep your URL structure where possible; the rest is covered with redirects.

  4. Live and one bill

    You switch to the new site, the separate subscriptions can go, and your team gets training in Dutch.

FAQ

Frequently asked questions about switching from Ghost.

Yes, if you want more than just publishing: selling products, managing inventory, handling customer questions, or going multilingual. If you're purely a publication with paid members, Ghost does that excellently and switching is rarely necessary.
Not really. Ghost sells memberships and subscriptions via Stripe. For products with variants, inventory and shipping rules, you need to bolt on a second platform.
Not built in. In Neuramerce, multilingual support is core, including translated URLs and hreflang — one site, multiple languages, without duplicate management.
Yes. We migrate your articles, pages, authors, tags, media and member list for you, at no extra cost. Ghost has a full export, so it migrates cleanly.
Not if the migration is done properly. We keep your URL structure where possible and set up redirects for everything that changes, including your meta titles and descriptions.
Yes. Email marketing is built into the platform, with your own sender and your existing list. Paid memberships work differently than in Ghost — we'll discuss that during the intake.
No. That's the key trade-off: you can't modify the source code yourself or rewrite your theme. In exchange, hosting, updates and support are our responsibility.

Curious what one platform would cost for you?

In a 30-minute demo, we'll walk through your Ghost setup and the tools around it, and work out together what you'll save.