Comparison · updated October 2026

Ghost alternative: keep publishing, and start selling

Ghost is excellent at publishing and paid memberships. Once you need products, inventory, customer support or a real online store, it stops there, and your stack grows with separate tools. Neuramerce puts publishing, selling, inventory, customer contact and marketing in one system, with one invoice.

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TL;DR: which one is for you?

ChooseGhost

if you're a publication or newsletter and paid memberships are your business model. Ghost is fast, focused, and built exactly for that; few platforms do it better.

Choose

if, besides publishing, you also sell products, keep inventory or get customer questions from multiple channels, or if you want to go multilingual, because Ghost can't do that.

The full comparison

Ghost compared on what the platform itself does. Ghost deliberately chooses fewer features and more focus; that's its strength in the top rows and its limit in the bottom ones.

Feature	Neuramerce	Ghost
Build & design
Visual page builder, no code⁠	Built in	Editor, no page builder
Reusable blocks and section templates⁠	Built in	Cards, limited
Central brand styling: colors, fonts, logo⁠	Brand Kit	Via your theme
Multiple sites or brands from one environment⁠	Yes	Separate subscription per site
Version history and restore points per page⁠	For blog posts	Limited
Content & structure
Blog with categories and authors⁠	Built in	Strong, the core of Ghost
Custom content types (recipes, case studies, knowledge base)⁠	Built in	No
Media library with AI alt text⁠	Built in	Media yes, no AI alt text
Forms that land in your inbox and CRM⁠	Built in	Basic, via integration
Multilingual content with translated URLs and hreflang⁠	Built in	Not built in
Translate content from within the system⁠	Native	No
Link content to product categories⁠	Built in	No
Migration from your existing site	Free	Import available
SEO & AI discoverability
SEO score per page with concrete checks⁠	Built in	No per-page score
Manage meta titles, descriptions and canonicals⁠	Built in	Yes
Internal link suggestions from your own content⁠	Built in	No
Sitemap, hreflang and redirects, automatic⁠	Built in	Sitemap and redirects: yes
Control URL structure yourself, per language⁠	Built in	Limited
Rich results: FAQ, product, recipe, breadcrumb⁠	Built in	Basic (Article)
AI discoverability: llms.txt and feed for AI bots⁠	Built in	Not part of the core
Keyword research and content planning⁠	Built in	No
Selling & customer data
Online store with products and checkout in the same environment⁠	Built in	Memberships only
Inventory, purchasing and warehouse⁠	Built in	No
CRM: customer history alongside your content⁠	Built in	Member list, no CRM
Shared inbox for email, chat and social⁠	Built in	No
AI chatbot that knows your content and orders⁠	Yes	No
Collect and display reviews⁠	Built in	No
Plan and publish social media⁠	Built in	Separate package
Ad management: Meta, Google and TikTok⁠	Meta and Google, TikTok tracking only	Separate package
Management, speed & cost
Hosting, updates and security included	Included	Included with Ghost(Pro)
Extra plugins needed for basic functions	No	Integrations needed
Cost of the software	Flat rate	Per number of members
Data and hosting in the EU	Yes	EU region possible
Dutch-language support from a single provider	Yes	English-language
Underlying technology	Next.js/React, server-rendered	Node.js + Handlebars
Modify the source code yourself (open source)	No	Yes

Comparison of the core products based on public information, October 2026. Ghost is a trademark of the Ghost Foundation; we are not affiliated. Spotted something that's not right? Let us know

You don't have to switch all at once

Leave your Ghost publication running. Neuramerce connects natively, so you can switch module by module: the store or customer contact first, the content later.

GhostStripeMailchimpSendcloudMollieMoneybird

+ Google Search Console, Google Shopping, Meta and more.

What does your Ghost setup really cost?

Ghost itself is cheap until your list grows. The tools you need alongside it to sell aren't. Set your own numbers on the sliders.

Ghost(Pro) or self-hosting (€/month)€ 50Online store or payment service alongside it (€/month)€ 60Separate tools: mailing, reviews, inbox (€/month)€ 80Theme, integrations and development hours (€/year)€ 900

Estimated savings per year

€ 2.690

vs. € 3.180/year at Ghost

Claim this saving

Indicative, excl. VAT. Assumption: Ghost(Pro) with an external shop and the usual marketing tools. Compared with Neuramerce Starter, €490 per year with annual billing (introductory price).

Why businesses switch from Ghost

The reasons we hear most often.

Memberships aren't an online store

Ghost sells access, not products. If you want variants, inventory, shipping rules or returns, you need to bolt on a second platform.

No multilingual support

Ghost has no built-in multilingual support. If you want to reach the German or English market, you build a second publication or start tinkering with the theme.

Building pages is limited

The editor is a joy to write in, but it isn't a page builder. A landing page with custom sections requires theme work.

Discoverability stays basic

Meta tags and a sitemap are included. A per-page score, internal link suggestions, rich results and an llms.txt for AI bots are not.

Customer questions land in a plain mailbox

No shared inbox, no assignment, no customer history alongside the conversation, and no chat widget that knows your content.

One bill instead of four

Ghost plus a store plus mailing plus an inbox costs most businesses more than a single platform would.

Switching in 4 steps

Your publication stays live. We handle the migration; you just keep writing.

Demo and intake
30 minutes. We look at your number of articles, your member list, your theme and which URLs drive traffic.
Connect and run in parallel
We first run Neuramerce alongside your store, reviews or customer contact. Your readers won't notice a thing.
Free migration
Articles, pages, authors, tags, media and members move over. We keep your URL structure where possible; the rest is covered with redirects.
Live and one bill
You switch to the new site, the separate subscriptions can go, and your team gets training in Dutch.

FAQ

Frequently asked questions about switching from Ghost.

01Is Neuramerce a good alternative to Ghost?

Yes, if you want more than just publishing: selling products, managing inventory, handling customer questions, or going multilingual. If you're purely a publication with paid members, Ghost does that excellently and switching is rarely necessary.

02Can Ghost run an online store?

Not really. Ghost sells memberships and subscriptions via Stripe. For products with variants, inventory and shipping rules, you need to bolt on a second platform.

03Can Ghost go multilingual?

Not built in. In Neuramerce, multilingual support is at the core, including translated URLs and hreflang: one site, multiple languages, without double management.

04Can I bring my articles and members with me?

Yes. We migrate your articles, pages, authors, tags, media and member list for you, at no extra cost. Ghost has a full export, so it migrates cleanly.

05Will I lose my Google rankings if I switch?

Not if the migration is done properly. We keep your URL structure where possible and set up redirects for everything that changes, including your meta titles and descriptions.

06Will my newsletter keep working?

Yes. Email marketing is part of the platform, with your own sender and your existing list. Paid memberships work differently than in Ghost; we'll discuss that during the intake.

07Is Neuramerce open source like Ghost?

No. That's the key trade-off: you can't modify the source code yourself or rewrite your theme. In exchange, hosting, updates and support are our responsibility.

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