Author
Bobby van Wordragen
I'm the founder of Neuramerce and have worked in e-commerce since 2004. I started out as an employee, and in 2009 I went out on my own with an agency for web development and online marketing. Until 2015 I worked there for dozens of clients. I then sold the agency because I wanted to focus on my own e-commerce with Hilox Lighting. Grill Bill came later. Both sell products I enjoy because of my hobbies. For more than 22 years I juggled dozens of CMSs, customer service tools, ERP and CRM systems and social media tools, from Magento and Drupal to WordPress and WooCommerce. All that time I wondered why there wasn't simply one system that works well and intuitively, is affordable and is fast. So I started building my own e-commerce platform. I run the migrations myself, from WooCommerce shops with dozens of plugins to stacks of twelve separate tools. I write about what actually happens in practice, including the costs.
Articles by Bobby van Wordragen
18 articles
Keyword research without an expensive subscription
You don't need a €130-a-month suite to know what your customers search for. How to build a keyword list that actually leads to pages, using free sources and common sense.
Generative Engine Optimization (GEO): SEO for AI answers
GEO isn't a replacement for SEO but an extension: the same content, a different reader. What changes when a language model reads your page instead of a crawler, and what you can steer on.
What is llms.txt and does your site need it?
Robots.txt tells search engines where they may go; llms.txt tells AI assistants what your site is. What goes in the file, what it does and doesn't do, and how to set it up.
AI SEO: how to get found in ChatGPT and AI Overviews
People don't give AI keywords, they ask whole questions, three times as long as a Google search. What that means for your content, and what you can do today to show up in AI answers.
12 SEO tips you can apply today
No theory, just hands-on work: twelve SEO improvements you can make this afternoon, from titles and internal links to llms.txt. Plus the free tools that show you straight away where you stand.
Keeping your SEO when switching CMS: what goes wrong
Of everything that can go wrong when you switch CMS, lost SEO is the most expensive and the easiest to prevent. Yet it is almost always left until last. What to pin down beforehand.
Abandoned cart? This is how the customer comes back, without a discount
Seven out of ten full carts are left standing at the online till. In a supermarket that would be a scandal. How Neuramerce saves the cart, lets the customer come back on any device and reminds them automatically, with a kamado course in the inbox as a bonus. Built and measured on grillbill.eu.
Comparing CMS platforms: 6 things to check before you switch
Every CMS comparison starts with a table full of ticks. That is not where switching falls apart. Six things that matter in practice, from content export to SEO settings.
What WordPress maintenance really costs you in time
Twenty-two plugins for five functions. WordPress itself is free, the maintenance around it isn't. Why putting off updates increases the risk, and what it really costs you in time.
Put a kamado in your own garden before you buy it: why we built 3D and AR into the product page
You do not buy a 1,500 euro kamado from four photos. So the Grill Bill Pro III now sits on its product page as a 3D model you can spin, and you can place it at true size in your garden with your phone. What it does, why we built it and what research says about conversion and returns.
The real cost of a webshop stack: time, not money
Everyone works out the cost of a webshop stack in euros. Nobody counts the hours it takes to keep fourteen integrations talking to each other. That is where the money really leaks away.
Designing a mobile product page: 9 choices and the reasons behind them
You do not buy a €1,600 kamado on a whim, least of all on a phone. How we redesigned the product page for Nomad Fire Co.: navigation along the bottom, prices without surprises and accessories as a set. Nine choices, with the reasoning behind them.
Why webshop owners move to a single system
Thirty-six plugins on one WooCommerce shop. Not a disaster, just growth. Until the upkeep costs more time than the selling does. Three signals from our own migrations that it is time to switch.
AI isn't eating your traffic. Google is.
Yesterday I wrote that I had wrongly blamed AI for my collapsed Google traffic. Today a report landed based on fifteen months of clickstream data that confirms exactly that, and immediately puts a bigger problem next to it: one in five clicks after a Google search ends up at Google itself.
The future of e-commerce: I asked AI
On 1 May 2025 my shop moved to a new domain. Six weeks later it was doing 250 clicks a day; by September, 65. I blamed AI, until I looked at my own numbers and realised I had named the wrong suspect. What remained was a better question: what does e-commerce look like in five years?
SEO for online shops: where to start in 2026
Getting found in Google and in AI answers. Not a 200-point checklist, but the three things that actually brought traffic to our own shops, and the two you can safely skip.
Moving to a new e-commerce platform: the complete playbook
Every migration guide is about data exports and 301 redirects. That is almost never where it goes wrong. It goes wrong in the weeks when you are running two systems side by side and they disagree about the same reality. A playbook based on three migrations, including what it cost and what broke.
From 12 tools to 1: how Grill Bill migrated
Klaviyo, Trengo, Sendcloud, Pipedrive, Hootsuite, Mailchimp and six others: all gone. An honest post-mortem: what went well, what broke, and where we first let Neura AI loose on a production database.